Developed as my thesis proposal, CHICHOUSE is a conceptual product line of architecture. It all began with the principals of high-style, the ever-changing seasonal world of fashion, + the new trend of "cheap chic" in big-box retailers like Target. CHICHOUSE is a meld of fashion, architecture, marketing, consumer trends, + product/life logistics. Intended to be presented as a real product, the final format was modeled after a mix of fashion magazines + catalogs. 

The final presentation of the proposal was produced to look like a catalog/magazine.